CHALLENGE

Cancer changes lives. Every year, more than 14 million people, their families and caregivers face a cancer diagnosis and treatment. Cancer care leader Lilly Oncology wanted to create a program that not only raised awareness of oncology, but also resonated with patients on an emotional level.

SOLUTION

Lilly wanted to do more than to draw attention to living with cancer. The goal was to show that confronting and surviving cancer can be a life-affirming journey that spurs creativity and provides meaning. TogoRun conceived and launched a biennial art competition and exhibition that invites cancer survivors, family members, friends, caregivers and healthcare providers to create and share art and narratives that represent their reflections on illness and survival. The program is presented by Lilly Oncology in partnership with the National Coalition for Cancer Survivorship (NCCS). In 2014, to mark the 10-year anniversary of this program, 10 selected artworks will be turned into 10 giant murals in 10 cities in the U.S. and Puerto Rico.

RESULTS

Now in its 10th year, Lilly Oncology On Canvas has received more than 4,100 entries of artwork from around the world and resulted in more than 1 billion media impressions. An exhibit of artworks from each competition has toured hundreds of cities, displaying the stories of cancer survivorship at hospitals, cancer centers and advocacy events. The program has become a hallmark of the cancer community and continues to underscore Lilly Oncology’s compassion and leadership in cancer care.